Start Small, Scale Big - Abimbola Consults

"START SMALL, SCALE BIG" - HOW TO START, STRUCTURE AND GROW YOUR BUSINESS!

‘Start Small, Scale Big’ is your personal handbook to growing your business the right way. It will help you find clarity, strategy and focus to help you build a scalable business from scratch.

BOOK PRICE:

Hard Copy: ₦15,000
Soft Copy: ₦12,000

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“You can achieve great things from small beginnings“- Abimbola Balogun

PRAISE FOR THE BOOK

Dr Nneka Okekearu

Director, Enterprise Development Centre,
Pan Atlantic University, Lagos

"The book is well structured and easy to follow"

One of the book’s strengths is its emphasis on actionable strategies. The book is well structured and easy to follow. Key concepts are broken down and the inclusion of checklist, templates, worksheets helps readers apply the lessons to their businesses.

Dahiru Sani; PhD, NBDSP, ICSS

Founder & Director, Kaduna Business School

"It is not just a book, It is a roadmap to harnessing opportunities"

As the founder of Kaduna Business School, I am pleased to commend this book as a valuable resource for anyone embarking on or advancing their entrepreneurial journey. “Start Small, Scale Big” is not merely a guide; it is a roadmap to harnessing opportunities, building enduring businesses, and achieving substantial success. May it inspire and guide you as you take your steps toward remarkable achievements.

Dame Kehinde Olusola Kamson

Founder, Sweet Sensation Nigeria

"A must have for anyone looking to grow a business"

This book is organized into clear, insightful chapters, each focusing on essential aspects of business growth, from identifying opportunities and designing the right business structure to hiring and managing a high-performance team.

The author also delves into strategies for both physical and digital product sales, personal branding, and strategic leadership.

Her candid discussion of challenges and successes makes this book a must have for anyone looking to grow a business in the food service sector or any industry

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Why I Wrote This Book

To help entrepreneurs navigate the path to starting, structuring, and growing their business with the right structure, systems and people.

I want it to serve as a successful guide for anyone who want to move their dream and passion from the idea stage to brilliant execution.

Just like when So Fresh started, it started from a small seed in terms of:

start up capital,
shop size and
team

but with a focused drive, we began to put in the effort required to build systems and structures bit by bit until we were able to scale into multiple locations and cities nationwide over the last decade.

I want to inspire the readers to dream big but commit to taking small, achievable steps towards their dream.

I’m also excited to share the framework I’ve used to consistently thrive in business, build a rewarding personal brand and monetize my knowledge.

I want to help many who are stuck, find the:

strength,
knowledge,
resources,
support and
clarity

they need to build their dream businesses leveraging the power of people and efficient systems.

I’m hoping that this book will be everything you need to start, structure, grow, and scale your business.

I’ve seen too many entrepreneurs struggle, making money but lacking the systems and clarity to truly grow and make a bigger impact.

That’s why I wrote START SMALL, SCALE BIG – to share the

real lessons,
struggles,
stories to drive the points home,
mindset shifts, and
strategies that transformed my journey.

Cheers to a fresh start!

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INSIDE THE BOOK, YOU'LL LEARN:

Chapter 1 & 2: How to identify hidden opportunities in any market and create a solid foundation/structure that supports scalable growth
Chapters 3-5: How to hire the right people, manage their performance and build a high-energy, productive team.
Chapter 7: Master online and in-store strategies for selling Physical products and increasing your business revenue
Chapter 8: How to create, market, and scale your own digital products to grow your income and impact.
Chapter 9: How to turn your personal experiences into a strong personal brand that resonates with your audience and drives business growth
Chapter 10: How to become a Strategic leader, adapt to challenges, and make smart decisions that will take your business forward

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Is This Book Right For You?

This book is right for you if you are a :

Small business owner struggling to grow
Entrepreneur who want to scale without losing control.
Someone interested in real-life, actionable business strategies
New business owner looking for guidance on starting strong
Anyone with a dream and desire to succeed

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What did I start small and scaled big?

Scaled a small food business into a national chain of restaurants nourishing lives
Scaled from one staff to over 140 high-performing teams enabling their families to thrive
Scaled physical products from retail stores to thriving online and reaching thousands of customers monthly
Scaled my first online course and other digital products that now consistently generate income for me and helps me impact so many lives and businesses.
Scaled a small customer base to a large base of loyal customers whose support and advocacy is more than words can describe

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Ready to Get Your Own Copy of the BOOK?

Order Now to Get Your Copy

Hard Copy: ₦15,000

Soft Copy: ₦12,000

Click the button below to get your copy!

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More PRAISE FOR THE BOOK

Olagoke Balogun

Cofounder, CEO So Fresh

"Want to grow your business, build a personal brand, or create digital products? This book is a must-read!

Start Small, Scale Big is a game changer. If you want to start, structure and grow your physical stores or e-commerce business, get this book. If you want to build a solid personal brand, get this book. If you want to start creating online courses or digital products that you can make money from, get this book. A must-read!!

Familusi A. Babajide

Executive Director, Under 40 CEOs

"A timely resource for anyone looking to build a business that not only survives but thrives"

As a serial entrepreneur, I have encountered numerous entrepreneurs who, like myself, have struggled with scaling their businesses after starting small. Abimbola’s Start Small Scale Big is a timely and invaluable resource for anyone seeking to build a business that not only survives but thrives in today’s competitive landscape

Ayo Bankole

CEO, Caladium Consulting

"It is well-structured and informative with real-life case studies & experiences"

The book is a strong and inspiring guide for entrepreneurs, offering valuable insights into business growth, leadership, and team building.

The content is well-structured and informative with real-life case studies, experiences, flowcharts and chapter summaries to engage readers further and improve usability.

Adebola Eyinade

Co-founder Rovingheights

"A timely resource for anyone looking to build a business that not only survives but thrives"

This book is excellent. It covers every aspect of entrepreneurship from start to finish. Whether you are planning to launch a business or are already running one, this book is indispensable.

I gained invaluable insights, especially human resource, leading high-performing teams, and personal branding.

What sets this book apart is its practicality – we can continually reference the tips as our business evolves.

Michael Taiwo, Ph.D

Founder, MTScholarships

"This book became my blueprint for growing my business after leaving Shell. It feels like it was written just for me"

When I left Shell to start my business, I decided to take advice from my sister, the author, who has successfully built So Fresh from ground up, with her husband. “Start small, scale big” was her powerful words to me.

This amazing book has now become my blueprint for scaling my business.

I feel she wrote this book for me and just decided to open it up to the world. Do yourself a favor and pick up a copy.

YES! I Want To order THE BOOK!

About The Author

Author Career Biography

Abimbola Balogun is an entrepreneur, HR strategist, and business coach with over a decade of experience building one of Africa’s leading healthy food chains, So Fresh.

Starting with no prior business knowledge, she and her husband turned a small startup into a thriving business with multiple locations across Nigeria and a team of over 150 employees.

Abimbola’s journey from lawyer to successful business leader is filled with hard-earned lessons, particularly in the areas of staffing, business structure, and leadership.

Her passion for helping others avoid the same mistakes inspired her to write START SMALL, SCALE BIG, a practical guide for entrepreneurs ready to grow their businesses the right way.

With her real-world insights and step-by-step strategies, Abimbola’s book will give you the confidence to take control, build a solid business foundation, and scale your dreams into reality.

YES! I Want To order THE BOOK!

YOUR QUESTIONS ANSWERED

Is it a physical book or an E-book?

We have both options available to suit your preference:

Hard Copy: This is the physical version of the book that you can hold, highlight, and keep on your bookshelf. It’s perfect if you enjoy the feel of a real book in your hands.
Soft Copy: This is the digital version that you can read on your phone, tablet, or computer. It’s great for on-the-go reading and is delivered directly to your email on launch day.

So, Click on the button that says “Yes I want to order the book” to choose your preferred one.

What’s the price of the book?

Here are the prices of the book:

Soft Copy: ₦12,000
Hard Copy: ₦15,000

How can I order the book?

Ordering your copy is simple and secure. Just follow these steps:

Step 1: Click the yellow "Yes! I want to order the book" button on this page.

Step 2: On the next page, choose your preferred book format (soft or hard copy).

Step 3: Fill in your details for payment.

Step 4: Complete your payment using our secure payment options.

Once you’ve completed your order, you’ll receive a confirmation email with all the details. It’s that easy!

How will I get the hard copy of the book?

When you order the hard copy of START SMALL, SCALE BIG, you can choose either Delivery or Pickup at checkout.

1. Hard Copy (Delivery):
Select your state, and the delivery fee will be calculated at checkout. Here’s what to expect:

Lagos Delivery: Your book arrives within 2-3 working days.
Outside Lagos: Expect delivery within 5-7 working days.

2. Hard Copy (Pickup):
Choose your nearest So Fresh outlet during checkout. Here’s the process:

Your book will be ready for pickup same day of placing the order.
When picking up, bring along the name and email address used for the order.

Simple, straightforward, and you’ll have START SMALL, SCALE BIG in your hands in no time!

How will I receive my soft copy?

If you choose the soft copy, we’ve made it super easy for you.

Immediately after payment, we’ll send you an email with a download link.

All you have to do is click the link, and your copy will be instantly available on your device.

You can read it on your phone, tablet, or computer—whatever works best for you!

Is there a refund policy?

We want you to be sure about your decision, so please note that all orders are non-refundable.

We believe in the value this book will bring to you and your business journey, and that’s why we’re confident you’ll find it worth every naira.

If you have any questions or concerns, feel free to reach out to us, and we’ll be more than happy to assist.

Are You Ready To SCALE YOUR BUSINESS?

If you’re tired of feeling stuck, overwhelmed, or unsure about how to grow your business, Start Small, SCALE BIG is the guide you’ve been waiting for.

Your business deserves to thrive, and this book will show you how to make it happen.